Hillary Clinton is ideally positioned to run on women’s rights in 2008. (And...
In a previous post, I argued that Hillary Clinton’s primary opportunity for differentiation –- specifically, versus her two main rivals, who are also smart, liberal lawyer-senators — lies in being...
View ArticleJohn Edwards’ marketing problem
As I noted in a prior post, John Edwards’s main message now is “I offer change, just like Barack Obama.” This elicits an obvious response, namely “Great, buddy. So why should we select you when Obama...
View ArticleThe classic marketing mistake Hillary Clinton now needs to avoid
I’m writing this Tuesday morning. It is widely expected that Hillary Clinton will get shellacked in the New Hampshire primary, and her campaign is searching for a strategy with which to rebound. The...
View ArticleAn interesting but flawed process critique of the Clinton campaign
Over on DailyKos, webranding gives an interesting reason for Hillary Clinton’s marketing problems: He says bad decisions were inevitable because Mark Penn is both head pollster and head strategist —...
View ArticleObama’s polls/results gap may show the opposite of what people think it does
Barack Obama did much worse in the New Hampshire primary than polls suggested he would. As the night unfolded, analysts started relating this to similar events in other races featuring black...
View ArticleHow Hillary Clinton regained authenticity
A huge fraction of what I do as a marketing consultant is advise on how to be credible. In consumer marketing – including politics – analysis often focuses on the closely related factor of authenticity...
View ArticleUpdating my marketing prescriptions for the Clinton campaign
The competitive landscape in the 2008 Democratic presidential campaign has changed significantly since Tuesday morning. What does this do to the marketing strategy I suggested for Hillary Clinton a...
View ArticleSeth Godin on dealing with influencers and listening to the market
From a Seth Godin interview conducted by the SEO-oriented Eric Enge: They need to find the thirty bloggers matter, and months before they need them, give to them. Post comments, link to them, talk to...
View ArticleHow Hillary Clinton can still differentiate herself from Barack Obama on...
Obviously, these are difficult times for the Clinton campaign, and Barack Obama is the most likely Democratic nominee for president. His messaging strategy, so far successful, has in essence been:...
View ArticleGeneralizing the layered messaging model
In my introductory post on layered messaging, I laid out two basic templates for enterprise IT messaging. But consider, if you would, the following General layered marketing template Tangible benefits...
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